Strategy Lives in the Entrepreneur's HeadNo documented direction or roadmap the wider team can act on independently.
The 100 Crore Club
The next ₹100 crore. You build it. We guide the way.
Eight months of structured guidance from experienced facilitators and the CII mentor network, as you build the structures, leadership and finance a ₹100 crore business runs on.
For established owners scaling from ₹15-40 Cr toward ₹100 Cr.
30 seats per cohort8-month programmeA CII CEL programme
The Programme in Numbers
₹100Cr
The milestone
8Months
16In-person days
30Seats per cohort
Growth needs a repeatable revenue engine
With the 100 Crore ClubCurrent trajectory
You've built a strong business. The next curve needs a different engine.
₹15-40 CR → ₹100 CR
From Growth to Scale: The ₹100 Crore Challenge
Businesses in the ₹15-40 Cr range have proved they can build a product, find customers and create a viable enterprise.
Moving to ₹100 Cr isn't about doing more of the same. Growth begins to expose structural gaps that create a soft glass ceiling.
The ₹15-40 Cr Growth Trap
Second Line Not Ready to Own OutcomesTeams execute instructions but only a few people independently own results as complexity rises.
Informal Processes Stop ScalingWhat worked through personal supervision at ₹20 Cr breaks down at ₹50-100 Cr.
Financial Complexity Outpaces VisibilityWorking capital, CapEx and cash decisions need active management, not periodic accounting.
The Shift That Unlocks Scale
The barrier isn't ambition; it's the operating system underneath it.
Today
Entrepreneur-led
Every decision runs through the owner. Growth is capped by one person's time and judgment.
The shift
Institution-led
Systems run the business and a second line leads it. The company can outgrow its founder.
~30%
of India's GDP comes from the MSME sector.
Growth that stays capped by one person's judgment, rather than the business's own systems, is the barrier the Club is built to remove.
The Three Dimensions of Development
Individual, leadership, and organisational development advance together, converging on the ₹100 Cr milestone.
Individual Development
- Mindset shift: operator to institution-builder
- Clarity of purpose, vision, and personal goals
- Emotional resilience and self-awareness
- Redefining the owner's role as the business scales
Leadership Development
- Building and empowering next-layer leaders
- Structured decision-making frameworks
- Culture design and accountability systems
- Delegation, trust-building, and bandwidth creation
Organisational Development
- Strategy design and growth architecture
- Systems, SOPs, and governance structures
- Finance, performance tracking, and dashboards
- Scaling operations for institutional readiness
A Curated Growth Journey
The 100 Crore Club is a curated growth journey designed to help established businesses evolve from entrepreneur-led success to institution-led scale.
Built for owners already in motion
An 8-month transformation programme for ambitious business owners ready to evolve from running a successful company to building a future-ready enterprise. It provides personalised guidance to strengthen leadership, systems, and capabilities needed to scale towards the ₹100 crore milestone.
Three dimensions. One destination.
How the Club Works
First-Principles-Led
Designed from the ground up for each unique business challenge.
Experience-Built
Tested and tailored across diverse businesses from diverse sectors.
Framework-Driven
Every recommendation backed by tested frameworks, in real scenarios.
Delivered by Poornatha, which has worked with 6,900+ entrepreneurs and 2,05,700+ students across 12 languages and 3 countries.
The 8-Month Journey
An 8-month phased journey that brings together profiling, immersive workshops, implementation support, team enablement, and a strategic financial roadmap.
Cohort
A select group of growth-oriented business owners.
Duration
8-month committed, strategic, hands-on workshop.
Workshop
2 days every month, in person.
Strategic Engagement
2 days every month with business leaders.
Geography
In-person immersive sessions across 2-3 select Indian cities, on a rotation basis.
8-Month Growth Journey
Four phases, in sequence, across an 8-month phased journey.
Phase
M1
M2
M3
M4
M5
M6
M7
M8
Profiling & Alignment
In-Person Immersive Workshops + Implementation Support
Second-Line Leadership Session*
Strategic Roadmap & Action Plan
*One second-line session is inclusive. Timelines are indicative and subject to change as per cohort.
Immersive Session Coverage
The 8-month journey, from entrepreneur to enterprise leader.
Foundational LeadershipEntrepreneur to enterprise leader
Strategic DirectionThe roadmap to ₹100 Cr
Sales & RevenueBuilding the revenue engine to scale
Marketing & BrandBuilding a demand engine for scale
Operations & ProcessBuilding operations that hold at scale
People & OrganisationDesigning the organisation for growth
Finance & NumbersDriving strategy through the numbers
Leadership & ContinuityA business that thrives beyond the founder
Strategic Roadmap
You leave with a clear, evidence-based direction for what comes next: a three-year strategic roadmap, financial projections across Bear, Base and Bull scenarios, and a prioritised action plan.
Revenue & profitability clarity
Across products, customers, channels and geographies, with projections you can plan against.
Cash flow & funding plan
A working-capital view alongside your funding and capital requirements.
3-year projections
Performance under Bear, Base and Bull scenarios.
Prioritised action plan
The analysis converted into clear next steps, in order of focus.
Experience & Implementation
Learning that travels from the room into the business, and stays there.
Learn
Facilitated immersions
16 in-person days across 8 months, one core function at a time, with handbooks, case studies and action trackers to work from.
Apply
Implementation support
Select frameworks are implemented directly in your business, with members of your second-line team trained to run and repeat them.
Sustain
Follow-up that holds
Progress is reviewed after each session so the practice is adopted and holds over time, not left as theory from the room.
Is This You?
Established owners with proven demand and operational strength, ready to professionalise for the next phase of scale.
This is for you if
- You do ₹15-40 crore and have grown for 3+ years
- You have a full-time team of 15 or more
- You intend to reach ₹100 crore within 5 years
- You're ready to commit to an 8-month journey
Maybe not yet if
- An early-stage business still below the ₹15 crore range
- Looking for a one-off workshop rather than a structured transformation
- Not yet ready to commit to an eight-month journey
- Without an established, registered business behind you
By application. Limited to ~30 owners per cohort.
CII Centre of Excellence on Employment & Livelihood
A national mission to build competitiveness in India's micro, small and medium enterprises.
National Mission · Launched Feb 2024
Backed by CII CEL
The 100 Crore Club is convened under the CII Centre of Excellence on Employment & Livelihood, part of the Confederation of Indian Industry's national infrastructure. The Centre brings institutional credibility, deep industry connections, and access to mentors from the CII network to every cohort.
The programme is delivered by Poornatha as its Programme Design and Execution Partner. Poornatha has worked with 6,900+ entrepreneurs and 2,05,700+ students across 12 languages and 3 countries.
CEL-led Mentorship
The CII Centre of Excellence on Employment & Livelihood opens its network to the cohort, well beyond the facilitated room.
Doors the programme opens
The Club puts you among experienced leaders, well-run businesses and peers on the same climb.
Mentorship
Experienced industry leaders and domain experts, from the CII network.
Industry visits
Time inside well-run businesses, seeing the systems that hold at scale.
Peer networking
A room of ~30 fellow owners on the same climb, exchanging candidly.
Lead Facilitators
Kaushal Singh
Co-Founder, Poornatha
7th-generation entrepreneur & programme architect
A 7th-generation entrepreneur who has lived the owner's journey first-hand. Architects the frameworks and the accountability-driven cohort model that runs the immersions.
Suresh Thirunavukkarasu
Co-Founder, Poornatha
Institutional strategist
Brings the operating rigour of large enterprises into a ₹15 to 40 crore business: procurement systems and route optimisation across multiple MNCs, and national programmes with public sector banks and market intermediaries.
Mentorship from CII
Alongside the facilitators, participants gain mentorship through the CII network of accomplished founders, industry leaders, and the wider MSME ecosystem, assembled by the CII Centre of Excellence on Employment & Livelihood.
CII-CEL Mentors
Beyond the facilitated room, the cohort draws on senior CII and CII-CEL industry leaders.
Dinesh R
Executive Chairman, TVS Supply Chain Solutions
Past President, CII (2023–24) · President, CII-CEL
A fourth-generation TVS entrepreneur who scaled TVS Supply Chain Solutions into a billion-dollar global company. Chairs the CII Institute of Logistics and CII Family Business Network India.
Ganesh P
Executive Director, Glass & Glazing Systems
Co-Chair, CII SR Taskforce on MSME & Ease of Doing Business
An MSME entrepreneur shaping policy on compliance, digital adoption and market access for small businesses across South India, alongside an architectural glass business in construction and infrastructure.
Kamal Bali
President & Managing Director, Volvo Group India
Past Chairman, CII Southern Region (2023–24)
Four decades of automotive and engineering leadership across Indian and multinational firms. Knighted with Sweden's Royal Order of the Polar Star, with board roles across industry, academia and public service.
Mathew Thomas
CEO & Managing Director, Siemens Digital Industries Software India
Chair, CII Southern Region MSME Procurement Summit
Three decades in technology and digital transformation, with leadership roles across Siemens, EY, SAP, Oracle and more, connecting Indian MSMEs into global supply chains.
Mentor curation by CII CEL.
Inside the Immersions
Facilitated sessions, industry visits and working conversations from Poornatha's entrepreneur-development programmes.
Programme Fee
One fee per participant, covering the full 8-month engagement.
Fee / participant
Standard ₹19,00,000 + GST
₹12,00,000 + GST
For the first 25 business owners
Apply to the cohortWhat the fee covers
- 16 in-person immersive workshop days over 8 months
- Implementation support between every session
- Analyst engagement across 6-8 structured discussions on your business
- Second-line leadership session for your team*
- A 3-year roadmap, financial projections and prioritised action plan
- CII CEL network mentorship & cohort of ~30 peers
*One second-line session is inclusive.
Frequently Asked Questions
Q.Who is the 100 Crore Club for?
Established business owners in the ₹15 to 40 crore revenue range, growing for three or more years, with a full-time team of fifteen or more, and the intent to reach ₹100 crore within five years.
Q.How long is the programme and what is the time commitment?
An eight month journey of in-person immersive workshops, roughly two days each month, paired with implementation support to apply each framework inside your business between sessions.
Q.Is it in person or online?
The core of the journey is in-person immersive workshops, supported by second-line leadership sessions and hands-on implementation support in your own business.
Q.Who facilitates the programme?
Lead facilitators Suresh, an institutional strategist, and Kaushal, a seventh-generation entrepreneur and programme architect, alongside mentorship from the CII Centre of Excellence on Employment and Livelihood network.
Q.What will I leave with?
A clear three year strategic roadmap, financial projections across Bear, Base and Bull scenarios, and a prioritised action plan that makes clear where to focus first.
Q.How do I join?
Entry is by application, and each cohort is limited to around thirty business owners. Submit your details and the team will be in touch to discuss the next cohort.
Q.How are applicants screened and selected?
The 100 Crore Club panel reviews each application alongside the eligibility criteria, the owner's intent to scale, and their ability to commit to all eight months. Shortlisted applicants speak with the team before the final confirmation.
Q.Who delivers the programme?
The 100 Crore Club is a programme of the CII Centre of Excellence on Employment and Livelihood, with Poornatha as its Programme Design and Execution Partner.
Apply to the 100 Crore Club
Seats are limited and filled by application. Tell us about your business and our team will be in touch to discuss the next cohort.
Apply to the cohort →How to Apply
Application
Screening & Selection
Onboarding
Programme Begins